Why go Digital?

What is Digital Media Marketing?

Digital Media Marketing is a branch of marketing that uses electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers.

It is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.

Apart from using many of the techniques and practices contained within the category of Internet Marketing, digital marketing extends beyond this by including other channels that do not require the use of the Internet. Due to non-dependence on the Internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display / banner ads, sms /mms, digital outdoor, and many more.

The Global Trends of Digital Media are changing everyday in a phenomenal speed.   New technologies are coming every next day and communication has changed drastically. The way of accessing information and interaction with People have changed. Gone are the days of sending a message through Pigeons, its the era  of Virtual methods of Communication. Take the example of Mobile Phones, Applications etc.

Why Marketers nowadays are getting anxious related to Marketing through Digital Media in India? 

Here is the answer. India alone has a population of more then 1.241+ Billion which is 2nd in the World, 151 million Internet users,71 million active users in Facebook, 33 million Twitter users, 900 million cellphone users and the numbers are increasing with each second. 

Also the buying pattern of Indian Consumers are changing day by day. Online purchase of Products are increasing. Consumers from Rural India is also using Digital Media.

Eg. ITC's Project E-Choupal.

Is it Costly?

This medium is the most cost effective method of Marketing which requires less money from the pocket and the visibility,  reach to consumers can be targeted according to various geographic locations. Also the numbers can be calculated for analysis and modifications of the Campaigns in order to make it for feasible.

This medium of Marketing can also be used to conduct a Market Research where the accurate values can be achieved.

What are the Benefits for Consumers?

The consumers can have all the information related to the Products. They can choose and compare any thing just by a Click.

The Prices are transparent where they get the actual price of any product. No more any Seller can manipulate the Pricing Factor. Also, Discounts and offers are always their for Customers.

And the consumers don't need to waste their valuable time in travelling to purchase a item, nowadays even a Bag of Potatoes can be delivered at the doorstep by the use of Digital Media.