14 reasons why one should not Advertise/Market his/her Product online

·         Email Spams

Sometimes, many Online Email advertisements are seen as spams which comes in the Spam Box of an Email user, where they either delete or ignore the Advertisements.

·         Irritating

Most users consider many of the online advertising vehicles, especially pop-up and pop-under ads, to be spam. This causes several problems for the business. With the ads being seen as spam, many users refuse to connect with them and, instead, just think of them as irritating.

·         Ad Block Software

There are programs, often built into the Internet browser that blocks the ads, so the business may be paying for ads that customers never even see. These disadvantages of online advertising may spill over into the business’s physical presence because, if the ads are irritating enough, customers may associate that irritation with the business.

·         Ad Fatigue

Website owners want to make money and, if they are not selling a product, they are most likely displaying ads. This widespread ad placement has led to advertisement fatigue or blindness

·         Less Guarantee of Conversion

Businesses often pay for ads that customers do not see, and the click-through rate — the rate at which users click an ad for more information is only around 1 percent or 2 percent. Even if the business is only using cost-per-click (CPC) ads that allow the business to pay only when someone clicks the ad, there is no guarantee that the customer will buy from the website after clicking.

·         Click Fraud

Depending on how you pay for your online advertising, you may encounter a common form of ad-result fraud based on inflated clickthrough results. If your ad placement costs rely on the number of clicks your messages receive, your competition can pay people to inflate the click rate and drive up your costs. These deceptive strategies can cost the competition much less than they do you.

·         Measuring Effectiveness

Measuring the reach and effectiveness of online advertising can involve evaluating complex, ongoing sets of metrics. Even after you crunch the numbers and look at how many sales you convert from the ads you place, these simple measurements may not tell the entire story of how effectively your message gets across. Everything from how you pay for your ads -- by the click or by the sale, for example -- to where your ads appear plays a role in how well your online outreach works. Evaluating the full range of outcomes can require time and statistical savvy.

·         Ethical and Privacy Concerns

As an online advertiser, you need to remember that even though your commercial messages appear on websites instead of in print or on broadcast media, your ads must comply with applicable laws that regulate truthfulness, disclosure, claims from unhappy customers and other regulations. These regulations can vary from state to state and country to country. At the same time that you face compliance mandates from government, you also can encounter consumers' ethical concerns about the use of cookies, Web bugs and other tracking mechanisms to aggregate together their online clicks.

·         Receptiveness

Although some consumers don't object to viewing ads on the websites they visit, others either ignore or refuse to click on them. Because these ads appear in a setting within which the viewer may not expect to see commercial messages -- on a news or informational site, for example -- your message runs the risk of failing to connect with an audience that dislikes and even distrusts online ads. Because online ads run above or alongside the content viewers really want to see or read, they can be seen as nuisances rather than added value.

·         Connection Speed

Bandwidth can also be an issue, although this is a shrinking problem. However, campaigns should be planned around demographics in determining the richness (and investment) of interaction. For example, heart disease medication is likely to appeal to an older community with less money and slower connection speeds.

·         Copying

Disadvantage of Advertising on the Internet is that marketing materials are automatically available for anyone in the world to copy, regardless of the legal ramifications. Logos, images and trademarks can be copied and used for commercial purposes, or even to slander or mock a company.

·         Web Clutter

Internet-advertising gold rush has begun to introduce ad clutter to the Web. Web users are so inundated with banner ads and spam email that they have begun to ignore internet advertising just as much as ads on traditional media

·         Language Barrier

Language difficulties are an issue of a mass portion of audience and this create a mess in understanding the matter of advertisement.

·         Transaction Difficulty

In case of Global Online Transactions in a e-tail shop sometimes becomes very difficult as they don’t support many currencies except few specific ones. Like USD, Rupee, etc.