10 Reasons for Marketers to use Online Marketing

Huge Market

India alone is having population of 1.241 Billion and where 72.2% of people reside in Rural India where traditional media cannot reach and affect their mindset. But Digital Media Marketing has shown a great potential in reaching them through Mobile Phones and Internet. 

We can take example of ITC’s E-Chou pal.

Cheaper and Efficient

Digital Media is a very efficient means of promoting a product where the marketer can exactly position its product wherever they want, and reachabilty in very huge in terms of Global Context. Also, the price to be paid for advertisement/promotion is very less as compared to Traditional Media.

Faster Reach

Online Advertisement is much f aster than offline advertising and we can start sending out the ads to a wider audience, the moment we start our advertising campaign.

Easily Track able and Conversion Measurement

Measurability and easiness to track the conversion makes online advertising much better and efficient than traditional advertising methods. Various Analytical tools are available to measure the Online Advertising campaign which helps in improvisation of the Ads. 

For eg. Google Analytics

Return on Investment

Online Advertisements are mainly focused on performance based payments, where Return on Investment is much better than offline advertisements.

Branding

Online Advertising plays a vital role in improving the branding of an Organization, service or product.

Audience Engagement

Online Advertising makes it easy for the audience to engage with the ads. Here, one to one communication model is possible where both the Company and Customer can directly communicate with each other, which is not possible through Traditional medium.

Flexible Payments

Payment flexibility is another advantage of online advertising and marketing. An advertiser has to pay only when there is a Click, impression or acquisition irrespective of Offline Advertisements where payments are to be done in full no matter there is any result.

Informative

Online Advertisements convey more details about the product/service to the audience at a low cost. Online Advertisements are composed with a clickable link to a specific landing page, where users can get more information about the product and can sometimes make purchases online.

Target Audience

Online advertisements always help in reaching the targeted audience which helps in making the campaign more profitable and getting more relevant leads. Here, Targeting can be done on various bases like Geography, Demography and Time.