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Email
Spams
Sometimes, many Online Email advertisements are
seen as spams which comes in the Spam Box
of an Email user, where they either delete or ignore the Advertisements.
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Irritating
Most users consider many of the online
advertising vehicles, especially pop-up and pop-under ads, to be spam. This
causes several problems for the business. With the ads being seen as spam, many
users refuse to connect with them and, instead, just think of them as
irritating.
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Ad
Block Software
There are programs, often built into the Internet
browser that blocks the ads, so the business may be paying for ads that
customers never even see. These disadvantages of online advertising may spill
over into the business’s physical presence because, if the ads are irritating
enough, customers may associate that irritation with the business.
·
Ad Fatigue
Website owners want to make money and, if they
are not selling a product, they are most likely displaying ads. This widespread
ad placement has led to advertisement fatigue or blindness
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Less Guarantee of Conversion
Businesses often pay for ads that customers do
not see, and the click-through rate — the rate at which users click an ad for
more information is only around 1 percent or 2 percent. Even if the business is
only using cost-per-click (CPC) ads that allow the business to pay only when
someone clicks the ad, there is no guarantee that the customer will buy from
the website after clicking.
·
Click Fraud
Depending on how you pay for your online advertising, you may
encounter a common form of ad-result fraud based on inflated clickthrough
results. If your ad placement costs rely on the number of clicks your messages
receive, your competition can pay people to inflate the click rate and drive up
your costs. These deceptive strategies can cost the competition much less than
they do you.
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Measuring
Effectiveness
Measuring the reach and effectiveness of online advertising can
involve evaluating complex, ongoing sets of metrics. Even after you crunch the
numbers and look at how many sales you convert from the ads you place, these
simple measurements may not tell the entire story of how effectively your
message gets across. Everything from how you pay for your ads -- by the click
or by the sale, for example -- to where your ads appear plays a role in how
well your online outreach works. Evaluating the full range of outcomes can
require time and statistical savvy.
·
Ethical and Privacy
Concerns
As an online advertiser, you need to remember that even though
your commercial messages appear on websites instead of in print or on broadcast
media, your ads must comply with applicable laws that regulate truthfulness,
disclosure, claims from unhappy customers and other regulations. These
regulations can vary from state to state and country to country. At the same
time that you face compliance mandates from government, you also can encounter
consumers' ethical concerns about the use of cookies, Web bugs and other
tracking mechanisms to aggregate together their online clicks.
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Receptiveness
Although some consumers don't object to viewing ads on the
websites they visit, others either ignore or refuse to click on them. Because
these ads appear in a setting within which the viewer may not expect to see
commercial messages -- on a news or informational site, for example -- your
message runs the risk of failing to connect with an audience that dislikes and
even distrusts online ads. Because online ads run above or alongside the
content viewers really want to see or read, they can be seen as nuisances
rather than added value.
·
Connection Speed
Bandwidth can also be
an issue, although this is a shrinking problem. However, campaigns should be
planned around demographics in determining the richness (and investment) of
interaction. For example, heart disease medication is likely to appeal to an
older community with less money and slower connection speeds.
·
Copying
Disadvantage of Advertising on the Internet is
that marketing materials are automatically available for anyone in the world to
copy, regardless of the legal ramifications. Logos, images and trademarks can
be copied and used for commercial purposes, or even to slander or mock a
company.
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Web
Clutter
Internet-advertising gold rush has begun to
introduce ad clutter to the Web. Web users are so inundated with banner ads and
spam email that they have begun to ignore internet advertising just as much as
ads on traditional media
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Language
Barrier
Language
difficulties are an issue of a mass portion of audience and this create a mess
in understanding the matter of advertisement.
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Transaction
Difficulty
In
case of Global Online Transactions in a e-tail shop sometimes becomes very
difficult as they don’t support many currencies except few specific ones. Like
USD, Rupee, etc.